Privacy policy
Privacy Policy
Last updated: 10 September 2026
AlterFox is operated by Terri Hudson and provides website design, branding, business print, promotional materials, branded workwear and digital business support services.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, submit an enquiry or use our services.
1. Who We Are
For the purposes of UK data protection law, Terri Hudson, operating under the trading name AlterFox, is the data controller of your personal information.
If you have any questions about this Privacy Policy or your personal data, you can contact us at:
Email: hello@alterfox.co.uk
Website: www.alterfox.co.uk
Correspondence address:
AlterFox
66 Paul Street
London
EC2A 4NA
United Kingdom
2. The Information We Collect
We may collect personal information when you submit an enquiry, request a quotation, place an order, contact us or otherwise use our services.
This may include:
- Your name
- Business or organisation name
- Email address
- Telephone number
- Billing, delivery or correspondence address where required
- Details about the services or products you require
- Information you provide as part of a website, branding, print, workwear or digital project
- Staff or individual names supplied for garment or product personalisation
- Artwork, logos, photographs, documents or other files you provide
- Website content and business information supplied for website or digital projects
- Information contained within enquiry forms, emails or other communications
We may also automatically collect limited technical information when you visit our website, including:
- IP address
- Browser type
- Device information
- Website usage information
- Information collected through cookies and similar technologies
We do not directly collect or store payment card details through this website. Where online payment facilities are provided by a third-party payment provider, payment information is processed securely by that provider.
3. How We Use Your Information
We may use your personal information to:
- Respond to enquiries
- Prepare and provide quotations
- Communicate with you about an enquiry, project or order
- Provide the products or services you have requested
- Design and deliver websites, branding, print, workwear or digital services
- Manage customer projects and ongoing support
- Process and fulfil contracts
- Arrange production, delivery or fulfilment where required
- Maintain appropriate business and accounting records
- Comply with legal, tax and regulatory obligations
- Maintain and improve our website and services
We do not sell your personal information.
4. Artwork, Content and Uploaded Files
Where you provide artwork, logos, photographs, documents, text or other content to AlterFox, you confirm that you have the necessary rights or permission to provide and use that content for the requested project.
Files supplied to us may contain personal information, such as employee names for branded garments, contact details for printed materials or information intended for a website.
We process this information only where reasonably necessary to provide the requested products or services, manage the project or meet our legal obligations.
5. Legal Basis for Processing
Under UK GDPR, we may rely on the following lawful bases:
- Contract – where processing is necessary to provide a quotation, take steps at your request before entering into a contract, or fulfil a contract
- Legitimate interests – where necessary to respond to enquiries, communicate with customers, manage projects and operate and improve our business
- Legal obligation – where we are required to process or retain information to comply with legal, tax or accounting requirements
- Consent – where consent is required for a particular type of processing
Where we rely on consent, you may withdraw that consent at any time.
6. How We Share Your Information
We may share personal information with trusted third parties where reasonably necessary to operate our business or provide the products and services you have requested.
These may include:
- Shopify, our website platform
- Website applications, enquiry forms and other digital service providers
- Email, IT and cloud storage providers
- Print, garment, promotional-product and fulfilment suppliers
- Delivery and postal providers
- Website, domain or digital service providers where relevant to a customer project
- Professional advisers, such as accountants, where necessary
- Authorities or regulatory bodies where required by law
We only share information that is reasonably necessary for the relevant purpose.
Some third-party providers may process personal information outside the UK. Where this occurs, appropriate safeguards are used in accordance with applicable data protection law.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- Respond to enquiries
- Prepare quotations
- Complete orders and projects
- Provide agreed ongoing support
- Maintain appropriate business records
- Comply with legal, tax and accounting obligations
- Establish, exercise or defend legal claims where necessary
Artwork, project files and other customer-supplied materials may be retained where reasonably necessary to provide repeat services, ongoing support or maintain project records.
8. Your Rights
Under UK data protection law, depending on the circumstances, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain types of processing
- Request transfer of your personal information
- Withdraw consent where processing is based on consent
To exercise your rights, please contact:
You also have the right to make a complaint to the Information Commissioner's Office (ICO) if you have concerns about how your personal information has been handled.
9. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
10. Cookies
Our website uses cookies and similar technologies for purposes such as providing website functionality, remembering preferences, understanding website usage and, where applicable, analytics or marketing.
Where required, you can manage your cookie preferences using the cookie consent controls available on our website.
Further information about the cookies we use can be found in our Cookie Policy.
11. Third-Party Websites and Services
Our website may contain links to third-party websites or services. AlterFox is not responsible for the privacy practices of third-party websites, and we recommend reviewing their privacy policies before providing personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our services, business operations, legal requirements or regulatory guidance.
The latest version will be published on this page with an updated “Last updated” date.